KEY TO GREECE

A two-hour special show on QVC featuring products from Greece.

It was exciting to see our Greek-design necklace sell out before our eyes through the powerful medium of television.

Stelios Paraskevas
President, KARAVAS

Challenge: Develop a concept to introduce Greek vendors to the USA.


Results: NouSoma proposed and developed “The Key to Greece,” a two-hour special program that aired on QVC. NouSoma sourced all products and entertainment elements of the program including Greek dancers, appearances and demonstration by a Greek cookbook author, Greek music, video clips and 17 products made in Greece. NouSoma supported the program with a national press relations program.

 

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